Combatting Counterfeiting and other IP Rights Infringements
The modern business world presents both opportunities and challenges. The ease with which brands can be promoted, with which content and data can be shared and with which goods and services can be traded across the digital plane makes them an easy target for infringers and hackers. Valuable intellectual property rights and trade secrets are under constant threat. Business depends for survival not just on the quality or exclusivity of its goods or services, but also on the quality of its on-line security and how well it protects its intellectual property assets against infringements. Counterfeiting, infringement and on-line piracy are constant threats which organisations need to keep in check. Are current laws and legal procedures fit for 21st century technology and business?
What improvements could be made to provide better protection for IP? What do organisations need to know to operate in this ever-changing landscape? What are the consequences of failure?